Free the Games Fund rules update:
Project Minimum: $10k (We heard you that $50k is too high. We wanted to make sure your games get made, so we lowered the goal. And, we know first-hand, that great games can be made for $20k or sometimes less.)
Match Amount: 100% of your funding goal to a maximum of $250,000. (Meaning we match what you need. If you receive more than you asked for from your backers, GREAT, but this should be a measurement of community interest, not a push for more funding.)
Minimum # of Backers: The intent is for the community to want your game, not a small number of well-resourced supporters. We felt we needed to look at the minimum number of backers to make sure it is in line with the spirit of our program. So, for every $10,000 raised on Kickstarter, you have to have a minimum of 100 backers.
Exclusivity: 1 month for every $10k funded by OUYA up to 6 months. So, if you set a goal for $20k and you meet your goal, your game would be exclusive for 2 months. If your goal is for $70k, and you meet your goal, your game will be exclusive for 6 months. Lastly, we think it’s OK if you develop a PC version of your game. We want your game on the TV, but we also want your audience to grow. So, if you want to build a PC version at the same time, go for it.
- 50% of the funding provided to you at functioning beta (You know, to make sure it’s a real project. ;) Bawb can’t wait to play!
- 25% at launch on OUYA (You go live, you get rewarded!)
- 25% at end of exclusivity period (Congrats!)
Bonus: Gone. (Again, you suggested this, and we agree it just didn’t feel right. We think this will support the nature of the fund–to make great games.) We’re going to use this money to fund games the old fashioned way–working with you one-on-one.
Fine Print: It’s no longer just fine print to us. You need to play by the spirit of the fund as much as the rules. We can’t account for every loophole. So, if we, or our community, feel you are gaming the system, we will review your project (and consult with our developer friends for their advice) and determine whether to fund it or not.
If you feel we are still missing the mark, let’s talk–firstname.lastname@example.org, @juhrman on Twitter, and live at the XOXO conference this weekend in Portland.
We’re learning from everything we create and, TOGETHER WITH YOUR HELP, we’re getting better every day.